The post received more than 55,000 likes in less than 24 hours (shown below, left). For example, on November 30th the Instagram account published a variation that reads they don't know I mean mildly popular Instagram account. In each instance, the meme expresses feelings of inadequacy towards an achievement that might seem impressive online the bears little relevance in social situations. Over the next few days, variations of the meme continued to appear on Twitter, Reddit and Instagram. The image is the same one featured in the I Wish I Was At Home meme with the text changed to read, 'They don't know I am mildly popular on the left Twitter.' The tweet received more than 205,000 lakes and 10,000 retweets in less than one week (shown below). On November 28th, 2020, Twitter user posted the earliest known variation of the 'They Don't Know I'm' meme.
